what is the purpose of using italics in microsoft word

The bigger the font, the higher in the hierarchy. This article is a good example, using Georgia (serif) in the text, Montserrat (sans serif) as the title, and Oswald (sans serif) in the headings. A common approach is to put the text in a serif font and the headings in a sans serif. There are many forms of emphasis that can be used in headings, including the following: Consistent formatting is key to effectiveness.

When formatting your headings, the emphasis elements (bold, font, font size, etc.) should reinforce the hierarchy. (Of course, only do this if it is appropriate for the content.) Formatting Headings If a section of text is greater than 300 words, Yoast will prompt you to break the text into smaller chunks by adding another heading. It also suggests ways to improve readability. When you write a blog post, Yoast flags ways to improve the SEO (key words, links, images, tags, etc.). (Other formatting that creates visual rest includes short paragraphs, white space, and bullets.) By chunking text into pieces, with titles as separators, it becomes more manageable and helps keep the reader engaged. Solid blocks of text can wear out the eyes, causing readers to lose interest. Headings Create Visual RestĪ secondary, but still important, purpose of headings is to offer readers a visual break. The language and formatting of headings must aid in that purpose. Headings show readers where they are in the text’s organizational structure, at what level of detail they are, and how far through the message they are. In addition to knowing what your message is, readers want to know their location in the message. The core purpose of headings is to act as signposts that guide the reader through the text.

I see headings as having two main purposes: 1) guiding the reader, and 2) offering the reader visual rest.

My goal is not to give you hard and fast rules, but rather to help you consider the strategic use of headings to enhance your message for your readers. When I say “headings,” I’m referring to the types of titles and subtitles you find for sections of an article, report, or book chapter. I mentioned headings briefly, and in this post I want to expand on the effective formatting of headings. In my last post, I discussed emphasis-the use of bold, italic, underline, ALL CAPS, and so on-primarily looking at the main text of a book or article.

What is the purpose of using italics in microsoft word